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Polish brands participating in Helsinki Design Week. Who will we see there?

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Polish brands participating in Helsinki Design Week. Who will we see there?

September is the busiest time in the Finnish design world. Why? In September the Helsinki Design Week – the largest annual event in Northern Europe presenting projects of many fields, including fashion, architecture and urban culture, takes place. Throughout the city there will be plenty of exhibitions organised – including a unique Polish exposition “The Nature of Things” within the framework of which 14 products reflecting Polish craftsmanship, local tradition and, at the same time, innovation shall be presented. The exposition can be attended in Messukeskus, Helsinki from 12 to 16 September. Which Polish brands shall we see in Finland?

Finnish design is associated above all with simplicity, high quality craftsmanship and a reference to nature. This makes Polish products perfectly suited to the local way of design. “The Nature of Things” presenting modern Polish designs is a reflection on the uniqueness of an object, its function and form. The aim of the exhibition is to familiarise the international community with contemporary Polish design and its specificity.

Polish representation in Finland                         

Hand woven Kilims from Poland, an icon of the 60's – “366 Metal” armchair or a collection of posters designed by Value Studio from Łódź are just a few of the 14 products of Polish brands presented on the exhibition. Selected objects shall be exposed through the prism of three complementary trends that are a source of inspiration for domestic designers.

Locality, tradition and innovation

The first trend, locality, focuses on the use of forms, craftsmanship techniques and materials derived from local traditions, presented by Tartaruga's kilims and ceramic vessels from Mleczko Living or August Design Studio. Another source of inspiration is tradition – learning from the culture of previous generations, entering into dialogue with the past, but also creating new definitions for ready-made solutions, so distinctive for designs of 366 Concept and Project68.

- Since the very beginning of our company history the quality of materials and their local sources are our priority. Poland has an incredible tradition in the area of textile manufacturing, therefore it is worth taking advantage of its achievements. Moreover, thanks to the engagement of Łódź Design Festival and such occasions as “The Nature of Things” exhibition, we have an opportunity to present our blankets from YETI collection outside Polandsays Konrad Hulak from HOP DESIGN.

Innovation, on the other hand, is a courageous insight into the future while using modern technologies at the same time. This is an area of exploration where Polish designers experience the same problems and speak the same language as the best world representatives of this discipline.

Today, the local tradition, history and awareness of individuality are becoming more important than ever. At the same time, the intensive development of technology makes forgetting about the need to react to the constantly appearing new solutions impossible. The brands that we will have a chance to see during the exhibition perfectly combine these features in their designssays Michał Piernikowski, director of the Łódź Design Festival.

The three trends mentioned above, defining the nature of Polish design, analysed together enable examining the phenomena that have built the cultural identity and guided Polish design to an international context.

The exhibition will be available from 12 to 16 September 2018 in Messukeskus, Helsinki. In the exhibition shall participate as well: ZACZYN, JULIA, WellDone® Dobre Rzeczy, LUMIO, Two or three things, Wood&Paper, Goldie&Oldie. For more information please visit: www.lodzdesign.com.